A while back, Mom (aka my business partner) and I decided to pare down our gift business, Wrapstars.com, to our best selling items: bread warmers. It took over a year to really commit to it, since we still had so much other merchandise, but finally we settled on putting it all on clearance and building a new home page.
Unfortunately, site squatters got to the big site names before us, but we nailed down bread-warmers.com and worked out a deal with our manufacturer to carry ALL their patterns instead of just a few. We still have the baskets and bread dipping add-ons, and over all, a much cleaner look. 
Here's hoping for a Christmas shopping rush!
Labels: business